About Us
Go beyond the studio with BAHE. As Australia's most comprehensive yoga shop and Pilates brand, we design and create the best yoga mats, yoga wear, and Pilates props for you to practice with and in.
Our philosophy is Flow in a Modern World. We have a deep belief in spreading the transformative power of mindful movement through Yoga and Pilates. BAHE (pronounced “BA-HE”), is a Hindi word meaning ‘Flow’.
Moving mindfully as flowing beings, continuously moving, shifting from one pose to another with grace and tranquillity, a controlled effort, yet utterly natural.
We want to honour this with our name while maintaining a strong cultural imprint by using a language connected to the deepest roots of yoga itself.
At BAHE we encourage you to Flow in a Modern World.
ACKNOWLEDGEMENT
OF COUNTRY
DESIGNED IN
AUSTRALIA
WORKPLACE
EQUALITY
DESIGNED FOR
MOVING
ACCESSIBLE
LUXURY
$1 DONATED
PER SALE
Ruth Kelly
GLOBAL FABRIC TECHNICAL EXPERT AND FOUNDER OF WEFT X WARP
BAHE approached Ruth Kelly, who's technical knowledge of athletic fabrics is recognised as one of the best in the industry, to assist in finding an innovative, modern fabric that would stand out in the marketplace, further developing the brand personality and point of difference for BAHE apparel.
Ruth has three decades of fabric and raw material experience with a variety of global companies, ahead of starting up her own business, Ruth led the women’s fabric development team at Lululemon.
“As a yoga instructor and fabric enthusiast, I was thrilled when BAHE sought my expertise in curating the perfect fabric for their new apparel brand. I was deeply impressed by BAHE'S dedication to responsible sourcing right from the outset; the world doesn't need another generic pair of leggings. What we need are sustainable products, born from thoughtful, intentional design that is beautiful, durable, and purposeful.
I wholeheartedly recommended Turbo Dry Technology, a groundbreaking, patented innovation that employs biomimicry to create ultra-fast drying fabrics. These fabrics feel incredible on the skin and achieve their moisture-wicking magic without added chemicals. This means fewer chemicals are used, and the fabric's performance won't fade over time—a fact I can personally vouch for, having worn this technology myself. Additionally, I've collaborated with the fabric manufacturer for many years and can attest to their leadership in the field, and exceptional quality. We also teamed up with the mill’s sister company to manufacture the garments, creating a near-vertical setup that significantly reduces our transportation carbon footprint.”
KIM WINSER, OBE
SHAREHOLDER & BOARD ADVISOR
Kim Winser, OBE is a British businesswoman and Founder & CEO of the eponymous label, Winser London. Described by Forbes as one of Europe’s top and most internationally renowned businesswomen. Winser sits on the board of the luxury Peninsula hotel & property group and has been awarded an Order of the British Empire (OBE) for services to the British fashion industry.
“I've loved partnering with my fellow entrepreneurs to bring BAHE to market, a brand driving a new era in yoga and pilates. Our passion for BAHE is delivering modern designs, in fabrics with pioneering wicking technology, that will take each of us seamlessly from the studio into our everyday lives, feeling our positivity and confidence flow."
GEORGE GREGAN
CO-OWNER & DIRECTOR
1999 Rugby World Cup Champion, Australian Wallabies Captain, 5 time Bledisloe Cup winner, Australia’s highest ever Internationally capped player with 139 Caps. In 2010, George joined the FSU business shortly after its inception and has applied his extensive knowledge of Fitness, Wellbeing and Sports branding to help build the FSU business to what it is today.
“Throughout my professional sports career I have been exposed to multiple training, mobility and recovery modalities. I practise yoga regularly which gives my body strength, flexibility and joint mobility, it also allows me a chance to tune in and focus at a cellular level. The number one reason I practise is because it keeps me in a positive headspace. The BAHE range of premium equipment has been received so well globally that launching BAHE apparel to complement our hard goods is the natural extension, we aim to dress the community.”
